Dettol Cool Kicks Off 2010 Sports Season

Reckitt Benckiser brand, Dettol Cool, kicked-off the high school experiential marketing calendar by sponsoring the NSSSA (Nairobi Secondary Schools Sports Association) organized championship. The traditional NSSSA season-opener, was held at the James Gichuru Road based Nairobi International School on January 17th and 18th. The event, usually organised to 'test' the new players, attracted about 20 different high schools and a crowd of about 2,000 (both days).
Welcoming the sponsorship, KSSSA (Kenya Secondary Schools Sports Association) Secretary General, Mr. David Ngugi, said that it was indeed a privilege to have Dettol Cool sponsor the season-opener and encouraged other corporate sponsors to tap into high school sports marketing.
Dettol Cool Soap was launched in November 2005 and has grown tremendously in market share, distribution and in value and volume turnover in a year.
Consumers have a long standing perceptions formed about the Dettol medicated soap brand:
·         Healthy individual and family
·         Protecting the family and self from germs through medicated qualities
·         Freshness from the Menthol aspect

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Dettol Cool Basketball Championship