The Gospel According To Pilsner

After touring the country for 5 months, the Pilsner Mfalme DJ competition finally culminated on December 27th, with DJ Krowbar emerging the overall winner. The win by DJ Krowbar will no doubt present a moral dilemma for both the Pilsner brand and the winning DJ. Why? Apparently, DJ Krowbar, is a born again Christian. He is popularly known for spinning the digital tunes with K Krew (Kubamba Krew), one of the most popular contemporary gospel DJ’s in the country.

Now two questions beg for answers; is DJ Krowbar, his DJ outfit, church congregation members and church head (pastor) comfortable with participating (let alone winning) in an activity that promotes an alcoholic beverage and the nightclub beer-guzzling culture? Does he have a clear conscience about being associated with a culture that drives people away from the gospel, rather than towards it?

The other question is; how does a ‘sin’ product like Pilsner market an individual who proclaims to be a born again Christian? The DJ has publicly stated that he’ll not play secular music whenever he’s on the road with the alcoholic beverage brand (contractual obligations may dictate otherwise) – so it remains to be seen how Pilsner will engage a nightclub audience that predominantly consumes secular hits. Despite trying to put on a brave face, this scenario’s going to be a tough nut to crack for Mburu Kimani and the Pilsner marketing team.'